PENGARUH HARGA, DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP MINAT BELI JERSEY FUTSAL KISIROSARI DI KOTA KEDIRI

  • Ahmad Muzakki Alfaqih Universitas Islam Kadiri (UNISKA) Kediri, Indonesia
  • Abu Talkah Universitas Islam Kadiri (UNISKA) Kediri, Indonesia
  • Arisyahidin Arisyahidin Universitas Islam Kadiri (UNISKA) Kediri, Indonesia
Keywords: Price, Product Design, Product Quality, Buying Interest

Abstract

This study aimed to examine the effect of price, product design, and product quality on buying interest in Gratingro Sari futsal jersey in Kediri. The sample of this study were players of the futsal team in the city of Kediri. The analysis technique used was multiple linear regression analysis, with a total sample of 100 respondents using purposive random sampling method. The results of data analysis and hypothesis testing show that price, product design and product quality have a significant effect on buying interest in futsal jersey. The results showed that price, product design and product quality increased consumer purchase interest.

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Published
2020-12-09
How to Cite
Alfaqih, A. M., Talkah, A., & Arisyahidin, A. (2020). PENGARUH HARGA, DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP MINAT BELI JERSEY FUTSAL KISIROSARI DI KOTA KEDIRI. Commodities, Journal of Economic and Business , 1(2), 201-208. Retrieved from http://ejournal.ijshs.org/index.php/commo/article/view/127
Section
Articles