Meningkatkan Ekonomi UMKM Melalui Media Sosial di Era Pandemi Covid-19

  • Yuli Choirul Umah STAI Miftahul ‘Ula Kertosono Nganjuk
  • Veronika Nugraheni Sri Lestari Fakultas Ekonomi dan Bisnis Unitomo Surabaya
  • Lilla Puji Lestari Universitas Maarif Hasyim Latif Sidoarjo
Keywords: Social Media, ABCD, MSME Products

Abstract

The purpose of this research is to improve the economy of MSMEs through social media in Sambiroto village. This research is conducted by the ABCD (Assets Based Community Development) method with dimulai from assets and power owned by the community, assets to develop the potential / opportunities that exist. assets    organized and mobilized,  and finally  mandiri and sustainability. The results of the research using the ABCD approach method, para business people of Sambiroto village MSMEs finally began to know social media as a marketing tool and began to be interested in social media for the marketing of MSME products. With Social Media, Sambiroto village MSME products are better known by the wider community so that sales turnover increases

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Published
2021-07-30
How to Cite
Umah, Y. C., Lestari, V. N. S., & Lestari, L. P. (2021). Meningkatkan Ekonomi UMKM Melalui Media Sosial di Era Pandemi Covid-19 . Bisma : Bimbingan Swadaya Masyarakat, 1(3), 86-91. Retrieved from https://ejournal.ijshs.org/index.php/bisma/article/view/263
Section
Articles