Main Article Content

Imam Junaris

Abstract

Management is a system of regulating human resources to achieve goals. Marketing is satisfying the needs and desires of consumers. In relation to education, services can be defined as the activities of an educational institution providing services or delivering educational services to the consumer in a way that satisfies him. Marketing in the context of educational services is a social and managerial process of obtaining what is needed and desired through the creation of offers, the exchange of valuable products with other parties in the field of education. There are three approaches to determining the price of educational services, namely the first is the determination of the price of educational services based on cost, the determination of the price of educational services based on competition and the determination of the price of educational services based on value. There are ten techniques that education service marketers can use to determine the price of educational services to customers of educational services.

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Keywords: Pricing, Pricing Strategy, Educational Service

Junaris, I. (2022). Pricing Strategy for Educational Services. EDUTEC : Journal of Education And Technology, 5(4), 925-935. Retrieved from https://ejournal.ijshs.org/index.php/edu/article/view/376